TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
DESTINATION MANAGEMENT THM407 4 7 3+0 3.0 6.0


No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to: 		PROGRAMME LEARNING OUTCOMES
1 At the end of the course, students should be able to: Characterize the major ongoing trends and issues in the tourism sector 1 (2), 2 (2), 3 (4), 4 (3), 5 (3), 6 (3), 7 (3), 8 (3), 9 (3), 10 (4), 11 (3), 12 (3), 13 (3), 14 (4), 15 (4), 16 (3), 17 (3), 18 (5), 19 (2), 20 (3), 21 (4), 22 (2), 23 (2), 25 (4), 26 (1), 27 (5), 28 (1), 29 (4), 30 (2), 31 (2), 32 (3), 33 (3), 34 (4), 35 (3), 36 (3)
2 Describe and analyse the competitive trends of tourism destinations 1 (3), 2 (3), 3 (4), 4 (3), 5 (3), 6 (3), 7 (3), 8 (3), 9 (3), 10 (3), 11 (3), 12 (3), 13 (4), 14 (3), 15 (4), 16 (3), 17 (3), 18 (3), 19 (3), 20 (1), 21 (4), 22 (3), 23 (2), 24 (4), 25 (3), 26 (3), 27 (3), 28 (5), 29 (4), 30 (3), 31 (1), 32 (3), 33 (4), 34 (2), 35 (3), 36 (3)
3 Apply methods for strategic destination marketing and management1 (5), 2 (3), 3 (3), 4 (1), 5 (2), 6 (3), 7 (3), 8 (3), 9 (4), 10 (4), 11 (3), 12 (2), 13 (4), 14 (3), 15 (3), 16 (4), 17 (3), 18 (4), 19 (5), 20 (3), 21 (2), 22 (2), 23 (4), 24 (3), 25 (4), 26 (4), 27 (5), 28 (3), 29 (3), 30 (3), 31 (2), 32 (3), 33 (3), 34 (3), 35 (3), 36 (4)
4 Develop marketing strategies and plans for destinations1 (5), 2 (3), 3 (3), 4 (3), 5 (3), 6 (2), 7 (1), 8 (3), 9 (4), 10 (4), 11 (4), 12 (2), 13 (3), 14 (4), 15 (4), 16 (3), 17 (2), 18 (2), 19 (3), 20 (4), 21 (3), 22 (3), 23 (2), 24 (4), 25 (2), 26 (5), 27 (3), 28 (3), 29 (3), 30 (2), 31 (3), 32 (3), 33 (3), 34 (3), 35 (3), 36 (4)
5 Design effective organizational structures for Destination Management Organizations (DMOs) with an emphasis on inter-organizational relationships and cooperation1 (5), 2 (5), 3 (3), 4 (1), 5 (1), 6 (3), 7 (3), 8 (3), 9 (4), 10 (3), 11 (3), 12 (5), 13 (3), 14 (4), 15 (4), 16 (2), 17 (2), 18 (2), 19 (4), 20 (2), 21 (3), 22 (3), 23 (2), 24 (4), 25 (3), 26 (2), 27 (3), 28 (4), 29 (2), 30 (3), 31 (2), 32 (3), 33 (3), 34 (3), 35 (4), 36 (4)