TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
DESTINATION MANAGEMENT	THM407	4	7	3+0	3.0	6.0

Objectives and Contents
Objectives of the Course Unit	In the framework of this subject problems of destination management will be solved. The objective of the subject is to make students familiar with the principles of creating and managing market-oriented destinations by means of suitable marketing tools. The subject of destination management will be useful for students who already have advanced knowledge in the issues of tourism, marketing and management. Case studies will be elaborated by students in particular destinations.
Contents of the Course Unit	As a result of taking this course the student should be able to: 1. Critically analyse the impact of key stakeholder groups on tourist destination competitiveness 2. Critically discuss the management, marketing and policy roles and functions of destination management organizations 3. Apply relevant theory frameworks and concepts in discussing the complexity of managing stakeholders in the context of tourist destinations
Contribution of the Course Intending to Provide the Professional Education	Have a variety of skills and knowledge needed for their professional practice