BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
INTERNATIONAL MARKETING MRK402 4 8 3+0 3.0 6.0


SOURCE MATERIALS & RECOMMENDED READING
1- International Marketing 18th ed.,Philip Cateora and John Graham and Mary Gilly and Bruce Money,ISBN13: 9781259712357
2-Warren J. Keegan, Mark S. Green;'Global Marketing'-2th/ed. Prentice Hill, 2002

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