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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | MRK402 | 4 | 8 | 3+0 | 3.0 | 6.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
PROGRAMME LEARNING OUTCOMES |
|---|---|---|
| 1 | To obtain knowledge and skills to help develop international marketing strategies | |
| 2 | To have theoretical and practical knowledge about the scope and function of International Marketing | |
| 3 | To obtain a strategic perspective with the analysis of International Marketing data | |
| 4 | To understand Conceptual International Marketing and creating an infrastructure about the realities of the global market | |
| 5 | To increase problem solving skills through developments and case studies in the field of International Marketing |