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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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| INTERNATIONAL MARKETING | MRK402 | 4 | 8 | 3+0 | 3.0 | 6.0 |
| Objectives and Contents | |
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| Objectives of the Course Unit | This course aims to understand international marketing approaches and analyze & evaluate international marketing strategies and processes.The student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products and services to foreign countries. |
| Contents of the Course Unit | International Marketing Strategies, International l Trade Environment and Evaluation, Evaluation of International Market (External Environment; Cultural, Economic, Technological, Legal, Political), International Market Entry Strategies. |
| Contribution of the Course Intending to Provide the Professional Education | -Having the knowledge and skills to help develop international marketing strategies, -Having theoretical and practical knowledge about the scope and function of International Marketing, -To obtain a strategic perspective with the analysis of International Marketing Data. -To obtain an understanding of the globalization context for business |