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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| MARKETING MANAGEMENT | MRK202 | 2 | 4 | 3+0 | 3.0 | 6.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Understanding Marketing Management | No file found |
| 2 | Strategic Planning and Marketing Process | No file found |
| 3 | Marketing Environment | No file found |
| 4 | Marketing Research and Information Systems | No file found |
| 5 | Consumer and Business Markets Buyer Behavior | No file found |
| 6 | Building Strong Brands (Branding,Market Segmentation, Targeting and Positioning) | No file found |
| 7 | Midterm Week | No file found |
| 8 | Product and Service Strategies | No file found |
| 9 | Product Development and Life Cycle Strategies | No file found |
| 10 | Pricing Strategies and Programs | No file found |
| 11 | Designing and Managing Integrated Marketing Channels | No file found |
| 12 | Retailing and Wholesaling and Logistics | No file found |
| 13 | Designing and Managing Integrated Marketing Communication Strategy | No file found |
| 14 | Advertising, Sales Promotion, Public Relations and Digital Communications | No file found |